Company: Leading Investment Management Firm
Location: UK, London
Rate: Up to £859 per Day (Umbrella) – DOE
Contract: 6 months (Parental Leave Cover)
About the Role:
*Please note, marketing asset management experience is essential to be considered for this role.
A leading investment management firm is seeking a dynamic and experienced Senior Marketing Manager to lead the strategic planning and management of marketing activities and campaigns for the UK Pensions segment. This role is pivotal in strengthening the firm's reputation and achieving commercial success within this strategically important group.
Key Responsibilities:
- Market Understanding: Develop and maintain a detailed understanding of UK Pension clients, including market structure, regulatory factors, competitor landscape, and client needs.
- Client Outreach: Collaborate closely with the UK Pensions Distribution team to support key client outreach through targeted marketing activities.
- Strategy Delivery: Lead the marketing strategy for the UK Pension client segment, ensuring alignment with broader UK strategy and commercial sales objectives.
- Coordinated Activities: Drive coordinated marketing activities with EMEA/NA marketing teams, focusing on digital marketing to engage audiences and gather insights.
- Budget Management: Develop and monitor the UK Pensions budget, prioritizing and analysing spend to demonstrate marketing ROI.
- Tactical Initiatives: Deliver marketing initiatives across various channels, including events, email, social media, and advertising.
- Compliance: Ensure all activities align with the firm's Conduct principles.
Experience, Knowledge, and Qualifications:
- Experience: Significant B2B marketing experience within asset management, preferably institutional. Proven ability to manage multiple projects and campaigns simultaneously.
- Skills: Expertise in marketing campaign management with a digital focus, marketing automation, and CRM platforms. Strong leadership and collaboration skills with various partners.
- Knowledge: Deep understanding of marketing strategy, media, and techniques, particularly digital marketing. Familiarity with the asset management industry, investment strategies, regulatory guidelines, and third-party marketing opportunities.
What you get in return
The firm offers a collaborative and innovative environment where one can make a significant impact. This role provides an excellent opportunity to work with a leading global investment management firm and contribute to its success in the UK Pensions market.
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